States/Wisconsin

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AI Overview

Wisconsin has a regulation score of 4/10 (moderate), with 2 enacted AI laws and 5 pending bills. Total tracked lobbying activity: $3.5M. Key companies active: Epic Systems, Rockwell Automation, Northwestern Mutual.

Wisconsin

Wisconsin has adopted a moderate approach to AI regulation, with legislation driven by its manufacturing and insurance sectors. The state has enacted targeted transparency requirements for AI in government and insurance while maintaining a generally business-friendly regulatory posture.

Moderate Regulation9 Total Bills

Moderate

Enacted

Pending

$3.5M

Lobbying

Key Laws & Legislation

•WI AB 567 - AI Transparency in Government Services
•WI SB 312 - AI in Insurance Underwriting Standards

Key Legislators

Sen. Julian Bradley

Senate · Financial Institutions Committee Chair

Rep. Shannon Zimmerman

Assembly · Science & Technology Committee Chair

Active AI Company Lobbying

Epic SystemsRockwell AutomationNorthwestern MutualJohnson Controls

All Wisconsin AI Bills (6)

6 bills found

State	Bill	Title	Status	Topics	Last Action
WI	AB 9139	Digital Likeness Protection Act	Passed Chamber	deepfakes	2026-04-01
WI	SB 410	AI Content Labeling Act	Introduced	deepfakeselection-ai	2025-03-20
WI	AB 520	Wisconsin AI Hiring Fairness Act	In Committee	hiring-ai	2025-02-22
WI	AB 9960	Workplace AI Bias Prevention Act	Introduced	hiring-aichatbot-safety	2024-12-13
WI	AB 2772	Data Center Environmental Impact Act	In Committee	data-centers	2023-09-18
WI	AB 3634	Student AI Privacy and Safety Act	Passed Chamber	education-aihiring-ai	2023-06-03

External Resources

See AI job impact data on AIExposure →

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Last updated: 2026-04-15