Apple
Consumer electronics and software giant. Takes a privacy-first approach to AI with on-device processing through Apple Intelligence. Relatively quiet in AI lobbying compared to peers but active on privacy and app store regulation issues that intersect with AI.
Apple spent $1.2M on federal AI lobbying in Q1 2026, with $5.0M in total tracked spending. The company is active in 3 states and focuses on on-device ai and privacy, app store ai policy and distribution, data privacy and protection.
Federal Lobbying by Quarter
Public Position
Strongly supports privacy-centric AI regulation and on-device processing approaches. Advocates for strong data protection standards that align with its product philosophy. Generally supportive of regulation that mandates privacy protections while cautious about mandates that could require cloud-based processing.
Policy Focus Areas
Key Lobbyists
Bills Lobbied On
- 📋American Data Privacy and Protection Act (ADPPA)
- 📋H.R. 6580 (AI Transparency Act)
- 📋S. 2714 (SAFE Innovation Framework Act)
- 📋Open App Markets Act
Notable Actions
- →Launched Apple Intelligence with emphasis on on-device processing and Private Cloud Compute
- →Advocated for privacy standards that favor on-device AI over cloud-based alternatives
- →Maintained relatively low lobbying profile on AI compared to peers despite massive market cap